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How To Attract Maximum Visitors To Your Exhibition Stand?

15 Clever Ideas To Attract Maximum Visitors To Your Exhibition Stand

Are you concerned about attracting foot traffic to your stand? Are you thinking that no one will visit your stand when there are so many glitzy pop-out stands? However, if you have fantastic & interactive exhibition stands, then you can introduce your products to more people. A highly engaging exhibition stand is key to ensuring that your valuable clients stay with your brand for a long time. In this article, we have suggested the top 15 clever tips to attract potential buyers to display stands! Enjoy reading!

1) Choosing the Right Spot

Ensure that you have done pre-booking of the exhibition venue that will help you to generate the most footfall. Don’t book a space underneath a stairway, just behind some outlet, or any area that is out of main traffic. In these areas, you will face difficulty in attracting the crowd, as no matter how engaging your exhibition stand is, it may be struggling to attract an audience. Make sure that you have booked the right spot in advance.

2) Pre-Planning is Important

If you want to grab countless business opportunities at once, then the best way is to send out invites in advance. Try to promote your brand on social channels in advance and wherever possible. Early booking appointments will help you to achieve important business objectives. Self-promotion is useful as your clients know you before they enter the event halls.  If you are planning to advertise your brand locally, then you can use online tools.

3) Your brand’s message should be simple & straight

As an exhibitor, you love every product and service of your business, but when it comes to display, you should always showcase the best-selling products and showcase less information on display. It's because no one will stop and read the long history of your brand. Lots of information and confusing graphics turn off the audience. So, it is best to keep the message short & simple.

4) Creating a pleasing experience for your audience

These days, businesses are getting more creative when it comes to participating in the events. To stay ahead of the competition & draw people to your stall, you need to choose technology-equipped stands. Ask your exhibition stand builder and contractor company to add AI, virtual reality, and augmented reality to your display stand. Integrating these technologies will create virtual experiences for the audience and create buzz on the show floor.

5) Right Lighting Can Be A Game Changer

Proper lighting can enhance your aesthetics and make your brand a focal point during the event. Advanced LED lighting, dim lights, and bright colour lights can make your products visible and focal points during the event. Some lights even make smaller products look larger. Try to make good use of colours that are appreciated by visitors.

6) Focus On The Engagement Of Visitors

Once visitors come to your stand, your team should be ready to engage them directly. Organise competition and gaming activities at your display stand. These activities will engage the audience and give you time to communicate your business deals informally. Everyone loves to be involved in different activities and help you to make conversation with them.

7) Train Your Staff Properly

Ensure that your team focuses on engaging the clients; one person is in charge of expressing the brand to customers, while others focus on organising activities. Keep your staff number low and keep it peaceful as much as possible. An open and inviting space will help you increase brand awareness and sales.

8) Keep Your Space Easily Accessible

It's important that your exhibition stand is spacious & gives enough space for an easy walk. Please ensure that your display stand has no barriers or obstacles. Even keep some boxes of leaflets or coffee tables in mind. This will make visitors stop at your stand for some time and read the information about the brand. 

9) Be On Social Media

Your audience must know about you before reaching the event halls. For that, promote your brand on social media and connect with the interested audience. Use all social media platforms to promote your business.

10) Snapshots & Selfies Are A New Trend

Add some selfie points to your exhibition stand. This will encourage visitors to take snapshots of your brand. This is a low-budget idea to keep people engaged with your brand and make new connections.  Use different types of photo booths, photo props, and cardboard cutouts.

11) Don’t forget Goodie Bags and Giveaways

Think about goodie bags! Pack some useful items in it that will make your brand remembered in the long run. Using goodie bags also reduces the use of plastic and your carbon footprint. All you need to do is add some items that are associated with your brand, like samples of your products.

12) Provide Refreshments

Provide some beverages and snacks to the audience, which will keep them for a short time & help you engage them. Refreshments like smoothies, juices, ice creams, sweets, and popcorn will make your brand more memorable and better!

13) Create the Right Environment

Plan your entire branding space because this is the key to making the brand stand out in the event hall. Choose an exhibition stand design that truly reflects your brand’s essence and helps to achieve your business goals. Your exhibition carpet, branded selfie frames, your stand, and everything should be perfectly planned. Also, add up some relaxing space to your booth, giving some time to visitors to spend with your brand.

14) Custom Exhibition Stand

If you want to draw the audience’s attention and welcome more people to the stand, say goodbye to typical exhibition booths and choose a themed exhibition stand design that reflects your brand’s personality.

15) Show Off Your Expertise

If possible, try to conduct some conferences or workshops to showcase the positive side of your brand.  Your skills and expertise will make the audience curious about your brand and give you an edge over the competitors. Try something new and create the ultimate experience for your potential buyers.