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Six Ideas to Make your Exhibition Stand Design Impactful

The main goal of every exhibitor at an exhibition is to capture the attention of your target audience. When you’re taking part in an exhibition, you are giving your business an excellent opportunity to make profitable and professional connections, promote your brand’s presence, and showcase the latest technologies and products. Nowadays, all an exhibitor want is to present their exhibition stand on the show floor in a way that represents their brand perfectly. But how would you be able to gain the attention of your potential customers at any exhibition if you have a limited exhibiting space and a limited budget?

Worry not!! We are Zumizo International, a dynamic and prominent exhibition stand builder company in Abu Dhabi that provides turnkey exhibition stand services across UAE. We have enlisted a few tips and ideas to help you plan and design your exhibition stand effectively:

Plan early for your exhibition stand design: Time is of the essence when you’re planning to build an exhibition stand and want to be budget conscious. You must keep in mind that if you plan and designyour exhibition stand early, it will be very beneficial to you as an exhibitor. You can collaborate with an exhibition stand manufacturer in Abu Dhabi that provides full exhibition services across UAE and also have their own printing and manufacturing facilities. This not only helps you reduce the cost of shipping and drayage of any item but also helps you get some discounts on third-party exhibition services, like internet, electricity, and material handling.

Keep your exhibition stand design simple yet impactful: Try to make your exhibition stand design as simple, elegant, and informative as you can to gain the attention of trade visitors. Rather than overwhelm your audience with unnecessary text information, you should opt for visually appealing graphics that not only reflect your brand’s image but is also informative. The first thing that gets your target audience hooked at your booth is its visual appeal. Once your exhibition stand has captured the interest of your audience you will have plenty of time to provide them with all the information. So, always make sure that your exhibition stand graphics have minimum yet impactful text.

Illuminate your exhibition stand: Having adequate lighting in your booth to focus on the important parts of your exhibition stand design, like product displays, back wall, graphics, etc. plays a significant role in gaining the attention of your prospective clients at any trade show. A well-lit exhibition stand is able to catch the eye of any passerby rather than a booth with bad lighting. Illuminate all the displays in your stand, your backlight walls and your floor with LEDs to enhance the key components of your exhibition stand at the fairground.

Budget estimation: Establishing a budgetary constraint is very helpful for you as an exhibitor to identify the amount of money you’re willing to invest in different categories of your entire exhibition stand construction in Abu Dhabi. Once you have established the budget for your exhibition participation, all there is left for you to do is plan the design and build of your exhibit as early as possible.

Keep your audience engaged: Exhibitions provide great opportunities for exhibitors to create memorable experiences for their audience. To keep your target audience busy, you can introduce certain brand-related interactive activities at your booths, such as raffles and trivia. Your exhibition stand builder in Abu Dhabi can also help your target audience engage at yourbooth by incorporating the latest technologies into your exhibition stand design. Cutting-edge technologies like virtual reality and augmented reality gives your audience a multi-sensory experience that they will surely never forget.

Select useful and effective furniture for your exhibition stand: You must understand that there is limited space in exhibition stands where an exhibitor has to display their products and services, keep all their marketing collaterals, as well as have a seating area where the trade visitors can relax. All of this should be kept in mind while choosing your booth furniture. So, in order to make the most out of this situation, you can select space-saving and multi-purpose furniture. The furniture should be placed in the exhibition stand in a way that gives your audience enough room to roam around and enable them to unwind while perusing your products.